For most people and businesses today that seek to maintain relevant online presence, Search Engine Optimization or SEO has become a major concern. Every move, every message, and every decision done on a website will always have to be in line with SEO strategies and practices. Even the way we communicate and interact in social media has critical SEO implications. So how has SEO affected human and business behavior so far?

The infographic below will show us some interesting SEO information in relation to how people and businesses are currently behaving online.


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Social Media Participation Has Become a Must

Social media participation has become a must at least for those who have personal or business goals that will need relevant online presence to be realized. It is still largely a matter of choice on individual capacities but businesses do not have such luxury. With the high degree of competitiveness in most industries, slacking in the social media aspect may be one of the biggest business mistakes owners can commit. It doesn’t matter if they want to spend less time of their workday on it. It’s either they do it or have someone do it for the company.

Participation in social media on a personal capacity is now best summed up in one word – caution. Anything that has been uploaded online stays online even when it has been deleted. People must learn to take better care of their online  image and reputation lest it becomes an employment or business concern in the future.

Businesses are Paying for Publishing and Analytics Tools to Understand their Market

Most businesses, even those that are considered small scale, have upped the ante by paying for tools providing information that will make them better understand their market or audience. This shows how competitive the business landscape is and just how far business owners are willing to go to have the advantage. Businesses cannot afford to wait for customers. They need to make their presence felt and look for those target market themselves.

Going Back to the Basics

After all the hoopla and excitement about SEO strategies that could supposedly push websites far up high in the search ranking, businesses are finally realizing that it is all about content after all. Relevant and quality content has been and continues to be the purest form of SEO. It has often been challenged by various short-cut strategies but web developers and designers ultimately find themselves going back to the basic and the proven. The inclusion of a brand or product name in content sharing messages is a fairly recent practice that has proven effective. This development should remind individuals and businesses just how important a name and a brand is.

My Say

SEO is focused on having individuals and businesses found specifically online. There is serious work attached to this and that is a fact. We must realize though that we may need to modify our personal and business behavior if we want to be found exactly the way we want to.