Baskin-Robbins, the world’s most beloved ice cream brand, opened its 14th branch in the Philippines today. Located at B8, Bonifacio High Street, BGC in Taguig, it is sure to spread more happiness in the way only delicious ice cream can. The newest branch of the world’s largest chain of ice cream specialty shops features premium hard scoop ice cream, customized ice cream cakes and a full range of frozen beverages.
Michael Dargani, President of IceDream Inc., exclusive licensee of Baskin-Robbins in the Philippines shared that “There has been a lot of anticipation for the opening of this branch so we are looking forward to bringing our extensive flavor variety and fun factor to the lively Bonifacio High Street area. Guests can expect to enjoy their usual favorites plus a whole range of new and exciting flavors.”
Delicious Treats for BGC High Street Store Opening
To make the store opening more fun and memorable, Baskin-Robbins lined up a series of delicious treats for its guests and customers, including a special one time offer of their awesome range of ice cream flavors for just P31 all day on October 1.
Apart from the sweet treats, guests enjoyed many freebies and various activities including a lively performance by the UP Dance Company…
a friendly meet-and-greet with the Baskin-Robbins mascot, photo printing, face painting…
and a special booth called ‘Waffle Wonderland’ where guests could customize their waffles in various shapes and colors and ‘Fundae Sundae’ a booth designed for pure indulgence.
The brand’s delicious and mouth-watering ice cream cakes also attract dessert enthusiasts worldwide. Each delectable cake is made up of one’s choice of Baskin-Robbins ice cream flavors. Available in a wide variety of designs and sizes, they are perfect to celebrate any occasion — birthdays, anniversaries, holidays, weddings, graduations or just to satisfy ice cream cravings!
Baskin-Robbins: The Brand
Baskin-Robbins was founded in 1945 by two ice cream enthusiasts, Burt Baskin and Irv Robbins,whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. It is the result of a merger between Baskin’s Burton Ice Cream Shop (opened in 1945) and Robbins’ Snowbird Ice Cream (opened in 1946), respectively. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies.
The company is noted for its “31 flavors” slogan which was inspired by the founders’ idea that a customer has the option to have a different flavor every day in a month. Baskin-Robbins’ famous small pink spoons stem from their idea as well that customers should be able to sample flavors until settling on their preferred choice. It has more than 7,300 shop locations outside the U.S.
I have always loved ice-cream. It is so exciting to have international brands coming in so that we can also get a taste of what people in other parts of the world are enjoying. My favorite flavor is Love Potion #31 which is among the classic flavors of Baskin-Robbins.
Give in to your sweet cravings and join the fun with the opening of the newest Baskin-Robbins’ branch. Come visit the latest addition to Baskin-Robbins’ growing chain – Baskin-Robbins Bonifacio High Street.
To avail of more exciting promos, visit a Baskin-Robbins store near you: Baskin-Robbins Uptown Place Mall, Central Square and SM Aura in Bonifacio Global City; Greenbelt 5 and Glorietta 2 and 5 in Makati; 2/F SM North, SM North The Block, Fairview Terraces and TriNoma Mall in Quezon City; SM Southmall in Las Pinas; SM Dasmariñas in Cavite and Solenad in Sta Rosa, Laguna. For more updates, check out www.baskinrobbins.ph or its social media accounts: facebook.com/baskinrobbinsph, Twitter, and Instagram @baskinrobbinsph.
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