Caltex recently partnered with 20th Century Fox through its latest installment of the X-Men series – X-Men: Apocalypse, in releasing the Power of X at the SM Mall of Asia Atrium. It was an event designed to bring out the mutants in the participants as they tapped into their unknown strengths and capabilities to win in the Race to the Power of X arcade challenge. It was also the perfect time to launch the newest member of the Caltex Diesel Engine Oil product family.  Simply said, Caltex and X-Men released the Power of X in this collaboration.

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The Race to the Power of X

The venue was transformed into the X-Men School for Gifted Youngsters where mall-goers can enjoy fun, enjoyable and exciting activities, plus a chance to win exclusive X-Men gift bags. The event involved tests that challenged both physical and mental abilities. Everyone also had a chance to take their selfies with the X-Men characters.

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Caltex and X-Men: Apoclaypse Promo

X-Men: Apocalypse promo boxes have been made available at select Caltex stations and Handyman branches nationwide from April 1 to June 12, or until supplies last. Each promo box comes with a free X-Men: Apocalypse T-shirt and raffle draw chances to win exclusive X-Men: Apocalypse premiums such as X-Men Magneto Helmet, X-Men wash bag, X-Men hoodie and movie tickets. Customers also stand a chance to win the grand prize of a brand new FZ16 150cc Yamaha motorbike.

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Delo® Sportswith ISOSYN® Technology

Since the event was about releasing the Power of X, the launching of the new Delo® Sports with ISOSYN® Technology couldn’t have happened at a better time. Delo® Sports is specifically designed for SUVs and pick-up trucks. The ISOSYN® Technology is the combination of highly refined base oils with advanced additives to create products that rival synthetic lubricants in critical performance tests while maintaining costs similar to mineral-based oils. Delo® Sports with ISOSYN® Technology provides enhanced engine protection and power even under the most challenging of driving conditions.

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Caltex Commitment

“At Caltex, our customers are the cornerstone of our business. Every bottle of Caltex Havoline and Delo engine oil is imbued with the power to protect their engines and deliver optimized performance. To help our customers ‘Enjoy the Journey’ even more, we’ve tailored exclusive offers and activities to make every journey with Caltex an exciting one,” says Joseph Bronfman, CPI Area Business Manager for Lubricants, Philippines and Vietnam.

He added that “This is also a very opportune event as we introduce Delo Sports, the latest from the Caltex diesel engine oil product family, which will allow motorists to experience the full power and performance of their diesel engines in their everyday drive.”

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About Chevron Philippines Inc.

Chevron Philippines Inc. has been operating in the country for more than 90 years. Caltex™, its retail brand, offers high quality products and services. There are close to 700 service stations strategically scattered throughout the Philippine archipelago and employees working in several areas of business such as Marketing, Lubricants and Terminal operations. The Chevron products that are available in the Philippines include Caltex with Techron® fuel and Caltex Diesel with Techron®D, Havoline® available at www.caltex.com/ph.

My Say

There is no question that every one stands to benefit from better performing products, especially those that are used in everyday life like engine oil. Commuting either using our own cars or taking public transportation is a daily reality for most of us who have to earn a living. It is comforting to note that Caltex continually strives to come up with better products and making them known with enjoyable events like this tie-up with X-Men: Apocalypse which is undeniably one of the most awaited films of this year.

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